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When
you roast coffee beans at 7,000 ft. in the high desert mountains of
Santa Fe, New Mexico, something magical happens. Is the secret to
our exceptional taste locked in the altitude and the lack of density
that this clean mountain air provides for roasting? Or can it be found
in the water that travels through ancient acequias before we use it
for spraying and cooling our hot beans? Or does it have something
to do with the boundless sunshine that graces our vast blue skies
and pours down upon all who work here? We don't have all the answers
to the mystery of our incredibly tasty coffee, but we do know that
our endless pursuit for roasting excellence is no slight-of-hand trick.
Of course we start out with the very best shade grown beans from around
the world, then carefully hot air roast them to extract their inherent
flavors, textures and aromatic nuances. It all begins with Aroma's
deep passion for producing and distributing the highest quality coffees
--organics, varietals, blends, decafs, and flavored varieties. Let
us take you on a tour of our world, where the coffee bean reigns supreme,
the art of roasting is revered, and the brew of each cup holds special
promise. One cup and we know you'll taste the magic, too.
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