Category archive: The Aroma Way

Our Bean Philosophy

It almost goes without saying that all of Aroma's coffee comes from Arabica beans. This high altitude species produces superior quality coffees, which possess the greatest flavor and aromatic characteristics. While Arabica production represents 80% of the world's coffee trade, only 10% of this meets specialty coffee standards like Aroma's.  Read more ›

The Aroma Approach To Coffee

When you roast coffee beans at 7,000 ft. in the high desert mountains of Santa Fe, New Mexico, something magical happens. Is the secret to our exceptional taste locked in the altitude and the lack of density that this clean mountain air provides for roasting? Or can it be found in the water that travels Read more ›